While it is important to mark one’s presence on social networks through a recurring publication of such rich and varied content, it is equally important to be able to identify the impact of this content or these publications. Indeed, with each publication, you must seek to answer the following question: how many interactions has your content generated?
The number of interactions generated by a publication makes it possible to better understand the commitment generated by your publication within your target group. Faced with the increasingly increased digital and digital demands, the engagement rate has a special meaning.
Indeed, the engagement rate is the quotient of the number of interactions obtained on the number of people benefiting from your publication.
Why Engagement Rate Matters
By carrying out actions and activities on social networks, it is important to be able to ask yourself in order to assess the impact brought by each digital action carried out. Thus, the engagement rate is important in that it is a performance indicator that allows you to know precisely the impact of your media content on social networks.
It is necessary to interpret the results from a performance indicator. In the digital context, the engagement rate is a very important indicator used in strategic decision-making in order to properly analyze each interaction generated by your content.
Improve your social media engagement rate
Do you want to increase this interaction and have greater engagement ? While it’s relatively easy to get new subscribers, fans, followers or share posts, on the other hand it takes creativity to get feedback and set up a dialogue.
Here are 5 ways to get your audience to communicate with you on social media.
1. Ask questions creatively
If you ask your audience a question, you will definitely be able to get answers from them. But if you really want to have higher engagement, you’re going to have to take matters into your own hands and come up with something else.
Let’s say you are in the food industry. If you ask a question like “What is your favorite dish?” is a basic question that everyone has already seen. Your audience might not respond to it. But if you offer several possible answers and illustrations, the result could be different.
2. Organize contests
Social media contests are very common these days, so it’s important to stand out from the crowd and do something different or unusual.
TurboTax is tax software that isn’t really appealing to most people. To add a little fun to tax time this year, they came up with the idea of launching an Instagram contest to promote their product.
People were invited to follow the brand on Instagram and post a photo under certain conditions to try to win the sum of $500. In the end, the competition collected more than 730 participants.
3. Set up a Q&A event
Your customers probably have more questions for you about the company, products, or services you sell. Do not hesitate to set up a forum where they can express themselves.
4. Identify people in content curation
There are two ways to practice content curation to increase your engagement.
First, whenever you share someone else’s content, remember to identify the original publisher. This is the best way to attract these people to your page to discover your own content. The likely scenario will have the editor post a comment thanking you.
5. Encourage user-generated content
User-generated content (UGC) is a great way to get interaction from your fans and improve your engagement.
If you don’t write the template carefully, it might go unnoticed. You can take inspiration from brands like General Electric, Belkin, Target, Warby Parker, Pepsi or even Starbucks which are at the forefront of creativity.